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20 February 2008

Angela Daniel Jewellery’s “Angela’s Angels” will be out in full force again at Ellerslie March 8 in their quest to find the best dressed female race goer at First Sovereign Trust Diamond Day.

Female punters attending the glamorous conclusion to Auckland Cup Week have the exciting opportunity to win $30,000 worth of diamonds, sponsored by Angela Daniel Jewellery.

The celestial beings will be joined by Angela Daniel herself, as they hunt out the best dressed race attendees throughout the day, scoring individuals on their overall racing style, including how they’ve used jewellery to enhance their look.

Up to 14 best dressed race goers will then go in the draw to be matched with a horse in the Diamond Stakes and the entrant with the winning horse will take home a $25,000 diamond. Five runners up each take home a $1000 Angela Daniel Jewellery voucher in consolation.

Angela Daniel says she and her angels are looking forward to taking part in Diamond Day for the second year in a row.

“Diamond Day is the ultimate Auckland girls day out – and what better incentive to frock up and be fabulous than the chance of heading home with a diamond at the end of the day! Jewellery is just as much a part of glam racewear as your hat or fascinator. And diamonds are, of course, a girl’s greatest accessory.”

To celebrate First Sovereign Trust Diamond Day, the Auckland-based jeweller has also created a limited edition horseshoe necklace. The necklace, which features a pink sapphire on the horseshoe pendant, is set to be one of the most sought after pieces for race going fillies this Cup Week. The pendants, on a fashionable extra long chain, will be available in-store from 22nd February for $195.

To ensure all Diamond Day race goers are in with a chance to win the ultimate diamond prize, Angela has compiled her top tips for wearing jewellery at the races – a handy heads up for those who will want to know what the judges and angels will be looking for (editors: see tips below). These tips can be found on www.ellerslie.co.nz

For more information or to view pieces for editorial, please contact:

Madeleine Haden
Cathy Campbell Communications
Ph: (09) 368 5100

ABOUT ANGELA DANIEL JEWELLERY

Trained as a gemmologist at The Gemmological Institute of America in London, Angela Daniel opened her flagship Angela Daniel Jewellery store in Nuffield Street in 2006. Since then Angela Daniel Jewellery stores have been opened in Sylvia Park and Westfield Albany.

Offering carefully selected pieces of jewellery from Europe and Australia, including exquisite diamonds, semi precious stones and black and white pearls, Angela Daniel is focused on meeting every taste and budget.
Angela and her highly qualified team also design custom made jewellery to order, or remodel favourite pieces.

From the flowering planter boxes at the door, to the French antique inspired chairs, sparkling chandeliers, and signature jewellery packaging, Angela Daniel Jewellery stores offer a haven that seeks to impress in the most feminine way possible.